Homestead Gym & Training is hybrid fitness business located in Pike Road, Alabama that is half 24/7 access gym and half personal training studio offering private, semi-private, and virtual appointments. They opened their doors in 2015 as Life Spring Fitness at The Waters and has gone through several iterations of self-made logos and branding, none of which served their vision or their customers. They decided to invest in a professional rebrand under a new name that better fit the market while still using some of the colors and iconography from previous versions.

The area they serve is a series of suburb communities so the new brand had to communicate the sharp detailing of a gym and also the familiarity and comfort of home. Homestead was created in November 2022 and they continue to serve their clients and members proudly under a new moniker.